5 Tips for Buying and Selling Furniture Online

Shopping for furniture online has become so much more convenient and exciting with the advent of social media and dedicated apps.  Buying and selling of furniture have never been more user-friendly with online shoppers discovering the joys of shopping for vintage, contemporary, new and used pieces.

Whether you are a completely new business or a brick and mortar looking to spread your wings, you will need a little help with how to set up and operate your ecommerce furniture store.  When you sell furniture online, you give your customers the ability to furnish their homes right from their computers.

1. Building Your Store

Just like a physical store, you need a place where you can showcase your furniture. A virtual showroom where your customers can come and shop for all the great pieces you have in stock. A fantastic store builder such as Shopify will give you ecommerce solutions for the creation and running of your store.

Taking you through the setup and operation of your online store from start to finish, Shopify store builder will help you with everything from the creation and design to the management of day to day tasks.

A great store building solutions provider will have hundreds of original, professionally designed templates for you to choose from to create your store and website. Additionally, you will be able to manage logistics, process orders, add online shopping cart feature and benefit from scalable systems that align with your vision and grow with you.

There are thousands of online furniture sellers already up and running. That’s stiff competition. To get a piece of the action, you’ll need to tailor your products to a specific niche with a well-defined target audience. Skimping on website and store design to save money is counterproductive. You may well end up with a furniture store that is dead on arrival.

2. Market Research

Market research provides detailed insights into the business environment, competitors, understanding trends and preferences, buying patterns, economic shifts, and demographics. A smart business owner should never underestimate market research but leverage it to creative, effective strategies.

It is crucial to test the waters beforehand to know if your furniture items will be of interest to your potential customers before taking the plunge. Well done research will reveal what is most likely to sell faster and to whom.

3. Go Live

The moment you’ve been working towards is finally here, and now, it is time to showcase your items and show the world what you’ve got to offer.

When launching your e-commerce website to sell furniture online, it is essential to pay attention to both storefront and backend. Your store admin or control panel is something you’ll regularly be visiting. Shopify makes it possible to manage your store from any device.

When your furniture store is ready and the shelves stacked, it is time to take the show on the road. Like all other products, furniture requires a different approach to marketing it as a product. There are a few reliable strategies that you should consider first.

You can have the best e-store in the world, but if customers can’t find it when they’re searching for furniture, it isn’t any good. You must ensure that when your target market segment searches for online furniture stores, yours shows up.

Working with a right ecommerce provider to achieve optimum SEO will ensure your website will appear when searches on furniture in your targeted area come up. Incorporating SEO techniques can significantly increase your store’s visibility. Driving traffic to your furniture store is the desired result.

4. Social Media is King

How present is your online furniture store on social media? If you’re not getting in on the action on Facebook, Instagram and the rest, you’re missing a golden opportunity to market your wares. There are numerous ways to work social media to your advantage if you’re an online business.

With billions of regular daily users, social media is enormous. It is a virtual gold mine for sellers. The right social media exposure will give your online shop the much-needed boost to popularize your brand and generate more sales. If you already have a channel or page with subscribers, strive to grow the number and achieve more conversion.

A social media strategy that will grow subscriber numbers and increase brand awareness involves a few strategies. Firstly, you need to determine which segment of users you are targeting as potential customers for your furniture.

Secondly, you must work towards suitable content creation. Photos, blogs, videos and much more go a long way in engaging your social media audience. The longer you can keep users on your page, the more likely they are to make a purchase.

These are but a couple of ways that social media can come in handy and in no time, people will be and sharing about your business and merchandise to others in their social media circles.

5. Sell like a Pro

Take good clear photos of items. When you take pictures using a great camera in good light, or even by a professional, it will work wonders when it comes to getting sales online. Shoppers like to see items as clearly as possible

Give as much detail as possible when it comes to product description. While it may be true that a picture is worth a thousand words, it is ironically only words that will get your listing to surface in searches. Shoppers searching using keywords will not find you if your descriptions are not relevant.

Be honest about the condition of items and price fairly. If you sell used items, customers are aware that the items are not new, and are not likely to be in perfect shape. They value disclosure and fair pricing.

Final Thoughts

So there you have it, whether you’re starting up an online furniture store or trying to get the one you have type off the ground, it’s essential to consider how to run your store professionally, always keeping your customer’s needs at the core of your business.


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