Multi channel retailing is retailing that offers goods or services through two or more channels. When retailers are using multiple channels, they are able to take advantage of the specific benefits that each of these channels provides. As a result of that, they can boost sales and get more satisfied customers. If you are like most business owners, then you are probably interested in expanding and improving your business and it turns out multi channel retailing is an excellent way to achieve this objective.
If you want to get the best from this kind of retailing, you have to find out more about the different types of multi channel retailing. Truth be told, there are many different classifications which means that there are different lists with types of multi channel retailing, but in this article, we will focus on three of them.
This is a relatively old type of multi channel retailing where consumers are able to look at images of products and purchase these products at any time of the day from any place. So, this is a very convenient way to place an order. It’s also a safe way because these catalogs are issued by the retailers and the orders are usually placed over the phone. When it comes to the presentation, today sellers use high-quality HD images which make the presentation even more attractive.
This is obviously one of the oldest forms of retailing. It’s a type of retailing where people walk into stores, look, touch and feel the attributes of products before purchasing them. There’s also lower risk for both sellers and buyers because they can see and even test the actual product before the transaction is completed. You can also accept payments in cash. The entire process is finished faster.
The online channel is actually a mixture of multiple smaller sales channels. Obviously, the most important sub-channel here is the eCommerce website. Luckily, creating one is very easy especially if you use some of the popular eCommerce platforms like Shopify, BigCommerce or Magento for example. This is a more automated solution which gives business owners more time to focus on the creation and carrying out business plans. In addition to websites, online retailers can opt for comparison product engines, social media platforms and other websites.
All in all, multi channel retailing, regardless of the channel you’ve selected is a much better option than selling on a single channel.
A successful omnichannel marketing example: Charles & Colvard
“Gems Worth Choosing”@charles_colvard #omnichannel #multichannel #ecommerce #marketing #DigitalMarketing #B2B #B2C #retail #socialmedia #mobilemarketing #MultiGenerationalCustomers pic.twitter.com/Api7PoiXB5
— Engin Caglar (@EnginChaglar) 5 de julio de 2018